Third thing, marketing. Now marketing is more than you making something, taking a picture on social media, and saying, "Lookie at what I did." Marketing is more than that. When you think about your ideas and you've gotten it together, you've gotten over the naysayers, you've eliminated all the noise-- ask yourself, who am I looking for? Who can I help? How can I help them and what is it going to take for me to get that done? One of the entrepreneurs that I follow, whenever she goes out in public, she wears a t-shirt that says, ask me about my book, and on the back of her t-shirt, it has her website and all of her social media handles. That's marketing. How so? Because she's gonna walk by somebody who's gonna ask her what her shirt is all about!
So when that happens, she's able to tell them that she is the author of thus and so this is what it's about. This is how I think it would help you, that's a conversation starter. You're going back and forth finding out about that person and then as you're listening to them, your brain is telling you, hey, this part of your business can help or you know how to do this and you can help them with that. Next thing you know you have gained a friend. You have gained a client and you are making money. But the important thing about marketing is this: You have to realize who is you're meant to stay away from. You can't help everybody. You will not be everybody's cup of tea. You will not be everybody's go-to nor their favorite and you have to be okay with that. You have to find who your idea fits, who you, your mission, and your message fits, and one thing about that: When that person comes across your path, you've got to be ready to talk about and demonstrate you, your mission, your message, and your product, and service at a moment's notice.
If somebody walks up to me and I'm wearing my t-shirt, which says, "Keep Calm and Slay The Slayers" and asks me what my shirt means, this is what I'm going to tell them. "Yep. Keep Calm and Slay the Slayers. This is based on my book, the 7 Virtuous Business Woman Slayers: 7 Deadly Copouts. Now, the seven deadly copouts are the seven reasons that women give me for not having their life, their faith, their family, and their business in order. What are they? I'm broke. I don't have time. I have a family. I have a job. My talent or skill is just a hobby or something that I do on the side. I don't know how to do anything else but this or I'm good where I am. It is a book and workbook Combo where I challenge them to eliminate those excuses so that they can excel in life and business. Yes, it is available on Amazon and you can get both the book and the workbook for $12.38.” What did I just do? That was a whole marketing pitch right there. Simply because somebody asked me about my tee shirt, so there will be times where you will show what it is that you do and you start telling people about you, about your mission and about your message, and it will take you a lot further than you think-- it will.